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ABOUT

After five years in New York City and a degree in Media, Culture, and Communications from NYU, I've built my career at the intersection of social strategy, brand partnerships, and audience intelligence.

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I thrive in environments where I can wear multiple hats. Equally comfortable developing strategy, managing client relationships, and ideating new creative directions, I bring a cross-functional mindset to everything I do. From managing 41 marketplace partner accounts monthly at @NYBucketList to sourcing 300+ influencers for global brand campaigns, I'm always looking to understand not just what performs, but why. Understanding the whys is how I drive excellent results for the companies I work with.

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When I'm not working, you'll find me exploring NYC's restaurant scene and working toward my dream of opening a bakery that turns into a speakeasy after dark.

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RESUME

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RACHEL WESTERFIELD

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