TEDX NYU TALK
Savoring Status:
Food as Cultural Capital
TEDXNYU · 2025 · NEW YORK UNIVERSITY
Drawing on my background in food media, I used online food culture as a lens to examine how the digital world shapes real world consumer behavior, decision making, and the way we assign value to everyday experiences.
Consumer Behavior
Digital Trends
Brand Authenticity
Food & Culture
As part of my final semester at New York University, I delivered a TEDxNYU talk examining the intersection of
food media, digital consumption, and cultural identity. I explored how social media transforms the way we discover restaurants, define authenticity, and assign value in food culture. Drawing from nine internships across Hospitality and Food & Beverage, I shared insights from developing content strategy for major restaurant groups, viral digital platforms, and community driven accounts including NYU Bite Club and @Rachels_Recs_.
Through this research and experience, I explored how online food content shapes consumer behavior and the fine line between genuine connection and performative experience. The talk challenged both creators and consumers to ask: is it hype, authenticity, or novelty driving their choices? And how do we keep storytelling meaningful in a world driven by digital trends.