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Content Strategy & Performance
@NYBucketList
Managed content strategy and production for @NYBucketList, a leading NYC events platform & social media account, while simultaneously overseeing @WhatToDoNYC and coordinating content for 41 marketplace events monthly. Consistently delivering 1–3M views monthly across Instagram and TikTok.
Leveraged AI tools to maintain consistent brand voice across 35+ brand partnerships, accelerate research by synthesizing multiple sources for real-time content reporting, and optimize captions and video text for discoverability.
Content & Brand Partnerships
8.7M
Total views
across content library
35+ deals
Brand deals executed
across stories, posts & reels
$845K+
Total campaign value
across brand partnerships
35+ Partnerships Including...
@NYBucketList Featured Content
344k Views
4.7k Likes
LINK
311k Views
5.1k Likes
LINK
238k Views
28.1k Likes
LINK
243k Views
1.2k Likes
LINK
143k Views
1.9k Likes
LINK
@Secret_NYC Internship 2023
By collaborating with the SEO team to identify trending search behavior and audience demand signals, content selection was consistently data driven.
Leveraged AI tools to analyze what content was trending across platforms, identify what specific audiences were searching for, and optimize video text and captions to maximize discoverability. Every performance metric improved season over season, proving that strategic use of technology drives results more than volume alone.
25 Videos
Summer 2023
7.3M total views
11 Videos
Fall 2023
5.4M total views
↑ Best efficiency
Shares/Video
56
91
+62%
Averages
Summer '23
Fall '23
Improvement
292K
Views/Video
491k
+68%
+64%
10K
6K
Likes/Video
2.8k
4k
+43%
Comments/Video
27 Businesses Independently Pitched & Featured
Sourced, pitched, and produced content showcasing NYC businesses,
driving hundreds of thousands of views per placement through
strategic targeting and storytelling.
Top Performers by Views
831K views
791K views
674K views
577K views
551K views
527K views
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