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SOCIAL STRATEGY
BUCKETLISTERS · SOCIAL MEDIA COORDINATOR · AUGUST 2026- PRESENT
@NYBucketList
Managed content strategy and production for @NYBucketList, a leading NYC events platform & social media account, while simultaneously overseeing @WhatToDoNYC and coordinating content for 41 marketplace events monthly. Consistently delivering 1–3M views monthly across Instagram and TikTok.
Applied audience segmentation and market intelligence to maintain consistent brand persona across 35+ brand partnerships and optimize messaging for maximum discoverability.
Content & Brand Partnerships
8.7M
Total views
across content library
35+ deals
Brand deals executed
across stories, posts & reels
$845K+
Total campaign value
across brand partnerships
35+ Partnerships Including...
@NYBucketList Featured Content
344k Views
4.7k Likes
LINK
311k Views
5.1k Likes
LINK
238k Views
28.1k Likes
LINK
243k Views
1.2k Likes
LINK
143k Views
1.9k Likes
LINK
SECRET NYC · SOCIAL MEDIA MARKETING INTERNSHIP · MAR–SEP 2023
@Secret_NYC Internship 2023
Partnered with the SEO team to identify trending search behavior and audience demand signals that informed data driven content selection.
Applied audience segmentation and market intelligence to optimize videos for discoverability. Every performance metric improved from summer to fall, proving that the strategic use of technology drives results more than volume alone.
↑ Best efficiency
25 Videos
Summer 2023
7.3M total views
11 Videos
Fall 2023
5.4M total views
Averages
Summer '23
Fall '23
Improvement
292K
Views/Video
491k
+68%
+64%
10K
6K
Likes/Video
Shares/Video
2.8k
4k
+43%
56
Comments/Video
91
+62%
27 Businesses Independently Pitched & Featured
Sourced, pitched, and produced content showcasing NYC businesses,
driving hundreds of thousands of views per placement through
strategic targeting and storytelling.
Top Performers by Views
831K views
791K views
674K views
577K views
551K views
527K views
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