INFLUENCER MARKETING
CURICH|WEISS · SOCIAL & DIGITAL MEDIA MARKETING INTERNSHIP · JAN–MAY 2025
Featured Campaign:
Hard Cut Vodka by Dolph Lundgren
LA Launch · March 2025 · Multi-Market
300+
influencers sourced & managed
Coordinated 300+ influencer and celebrity invites for the LA launch, spanning entertainment, lifestyle, food & beverage, and fashion niches. Executed PR mailers and performance tracking across 7 markets.
CURICH|WEISS
Managed influencer sourcing, vetting, and campaign execution across 6 premium brand accounts. Account industries included luxury hospitality, food & beverage, and lifestyle categories across multiple US markets.
Featured Campaign:
Fora, The Modern Travel Agency
Month-Long SoHo Pop-Up · May 2025 · New York City
400+
influencers sourced & managed
Sourced and managed 400+ influencers for Fora's month-long SoHo pop-up. Vetted creators by location, engagement rate, and niche using Sprout's influencer platform to ensure authentic audience alignment with Fora's travel focused brand.
CURICH|WEISS · SOCIAL & DIGITAL MEDIA MARKETING INTERNSHIP · JAN–MAY 2025
TYPE OF INFLUENCERS
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Luxury lifestyle, family, pets, wellness, & fashion.
WORK
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Sourced influencers for spa, Mother’s Day, family, and wellness-focused campaigns.
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Matched creators to brand priorities to highlight the property’s luxury and wellness offerings.
MARKETS
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California & Portland
TYPE OF INFLUENCERS
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Food & Beverage, Lifestyle, Travel
WORK
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Sourced influencers for exclusive in-person events.
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Curated & executed PR mailer outreach.
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Tracked and reported mailer engagement performance.
MARKETS
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NYC
TYPE OF INFLUENCERS
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Entertaining, hosting, lifestyle, wine, food & bev, fashion
WORK
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Sourced models for photoshoots.
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Sourced influencers for in-person event campaigns.
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Curated & executed PR mailer outreach.
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Tracked and reported performance of influencer and mailer campaigns.
MARKETS
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NYC, Florida, Portland, Arizona, Texas, Chicago, & California.
Restaurant Social Campaigns:
Influencer Marketing & Event Pitches
Developed two full influencer campaign pitches for NYC restaurants. Creators vetted by engagement rate, follower count, niche, and audience fit, alongside original event concepts designed to drive in-person traffic, social visibility, and brand awareness.