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INFLUENCER MARKETING

Featured Campaign:

Hard Cut Vodka by Dolph Lundgren

Celebrity spirits Brand · LA Launch · Multi-Market

300+

Influencers sourced & managed

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Coordinated 300+ influencer and celebrity invites for the LA launch, spanning entertainment, lifestyle, food & beverage, and fashion niches. Executed PR mailers and performance tracking across 7 markets.

CURICH|WEISS

Managed influencer sourcing, vetting, and campaign execution across 6 premium brand accounts. Spanning luxury hospitality, food & beverage, and lifestyle categories across multiple US markets.

Featured Campaign:
Fora, The Modern Travel Agency

Month-Long SoHo Pop-Up Activation · May 2025 · New York City

400+

Influencers sourced & managed

Sourced and managed 400+ influencers for Fora's month-long SoHo pop-up. Vetted creators by location, engagement rate, and niche using Sprout's influencer platform to ensure authentic audience alignment with Fora's travel focused brand.

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TYPE OF INFLUENCERS

  • Luxury lifestyle, family, pets, wellness, & fashion

WORK

  • Sourced influencers for spa, Mother’s Day, family, and wellness-focused campaigns.

  • Matched creators to brand priorities to highlight the property’s luxury and wellness offerings.

 MARKETS

  • California & Portland​

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TYPE OF INFLUENCERS

  • Food & Beverage, Lifestyle, Travel

WORK

  • Sourced influencers for exclusive in-person events

  • Curated & executed PR mailer outreach

  • Tracked and reported mailer engagement performance

 MARKETS

  • NYC​

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TYPE OF INFLUENCERS

  • Entertaining, hosting, lifestyle, wine, food & bev, fashion​

WORK

  • Sourced models for photoshoots

  • Sourced influencers for in-person event campaigns

  • Curated & executed PR mailer outreach

  • Tracked and reported performance of influencer and mailer campaigns

 MARKETS

  • NYC, Florida, Portland, Arizona, Texas, Chicago, & California.​

Restaurant Social Campaigns:
Influencer Marketing & Event Pitches

SPEC CAMPAIGN PITCH: NUMEDIA

Developed two full influencer campaign pitches for NYC restaurants. Creators vetted by engagement rate, follower count, niche, and audience fit, alongside original event concepts designed to drive in-person traffic, social visibility, and brand awareness.

Matcha Cafe Maiko

Pitched a nostalgic matcha truck pop-up at Rockefeller Center designed with interactive, giveaway, and repeat-purchase mechanics to drive foot traffic and brand awareness. Identified 5 NYC-based creators vetted by ER, follower count, and content niche.

Chubby Skewers NYC

Pitched a Night Market Skewer Night concept with live cooking demos, brand partnerships, and social-first giveaway mechanics including a hashtag raffle. Identified 5 NYC-based food creators vetted by ER, audience type, and storytelling style.

RACHEL WESTERFIELD

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